I finally see the importance of tracking. Whether it be keyword tracking or conversion tracking, it allows you to see what’s actually going on with your campaign.

Let me explain. If you were a manager of a retail store and for about a month your sales have been dropping, you’re going to ask yourself, why? You know your product is good because you slammed sales the month before, so what else could it be? Traffic is good, so what’s missing? You then focus on your workers. You notice that 3 of your top 5 sellers are doing their quota, but you notice the other 2 aren’t doing so well. So you take action and figure out why. You realize that 1 has family issues, and the other is stressed from school; 2 perfectly good explanations as to why sales are down.

That’s what keyword tracking and conversion tracking is all about; finding information you didn’t know was there, which can then help you improve your landing page or keywords and eventually lead to more sales.

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