Honest question! How many ad groups do you have? As I continue to dive into PPC, the more tips and tricks I start to uncover. Now, I don’t even know if I’m doing this right, but with the one campaign I am running, I have about 8 ad groups. Don’t forget guys, I’m still a newbie here trying to find his footing.
Why 8?
I finally see the importance of tracking. Whether it be keyword tracking or conversion tracking, it allows you to see what’s actually going on with your campaign.
Let me explain. If you were a manager of a retail store and for about a month your sales have been dropping, you’re going to ask yourself, why? You know your product is good because you slammed sales the month before, so what else could it be? Traffic is good, so what’s missing? You then focus on your workers. You notice that 3 of your top 5 sellers are doing their quota, but you notice the other 2 aren’t doing so well. So you take action and figure out why. You realize that 1 has family issues, and the other is stressed from school; 2 perfectly good explanations as to why sales are down.
That’s what keyword tracking and conversion tracking is all about; finding information you didn’t know was there, which can then help you improve your landing page or keywords and eventually lead to more sales.
It has been a couple weeks now since I launched my first campaign and it hasn’t been pretty. I started out with high hopes, and now I’m left with a realist point of view (as sad as it may sound, that’s being positive. Being negative would be to abandon all hopes and find something new).
Affiliate Marketing is what the pro’s haven’t failed to mention, hard. Obviously it does sound easy, find an offer, find a domain, find keywords, pick an engine, launch, and tweak. Easy enough right? Especially since all the things you read online, outlines every single one of those points.
Google Adwords, Yahoo Search Marketing, MSN adCenter.
Choose one when your starting out in PPC advertising. I made the mistake of pushing my campaign out to all 3 of these search engines giants, hoping to get a sale/lead. Don’t do this! This will only waste time and money. For now, only pick one, and master it!
Master it??
I’ll admit, for a week I got tired of Affiliate Marketing.
The “shiny ball” swayed my interest somewhere else, and it hampered my passion, my action, and my goals towards Affiliate Marketing. After that week, I was disgusted in myself. I thought long and hard and said to myself ‘I always do “this”‘. By “this”, I mean, I always focus on something, put all my effort into it (in this case Affiliate Marketing), and in a couple weeks I lose interest. Then it dawned on me. The reason why I lose interest is that I don’t update my goals!
I mentioned in my previous post that I made a list of goals for myself, and I did. In fact, I’ll list my very first goal:
After reading how this guy made money from affiliate marketing, I couldn’t help but to wonder “If I put enough effort into this, could I make this much?”. I literally read this post a handful of times, and decided to research on the subject.
If you don’t know what Affiliate Marketing is, here’s Wiki’s understanding:
Hello!
Thanks for dropping by, I do appreciate it! I don’t have anything on here as of yet, but expect to see some progress once I get the hang of this stuff.
What kind of site is this?
You might be thinking to yourself, “What the f**k? There’s nothing here!”. Trust me, that’s exactly what I’m thinking too. Again, I am progressively working on this site, but I will give you a taste of what’s to come.
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